Get your marketing programs around the table and ask them: What are you solving for and is your execution strategy (creative, targeting, purpose/outcome) tied to the appropriate consideration stage?
Optimally align measures of success with what you are trying to accomplish in each audience consideration stage.
Take ModCloth as an example.
If they come to the site (mobile/desktop we want them to not bounce and to engage with the site (Page Depth and we want at least some of them to complete some micro-conversions that start a relationship with our brand (Per Visit Goal Value).The foundational elements of the framework are the consideration stages and the audience in each stage.If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher.What a great way to connect with a larger audience then current customers, an audience that might want not want to buy now, and leverage mobile phones!For companies that dont publish the information online, we reached out to customer service representatives to bring you these details.Visually, when you measure See and Think using conversion rate, this is what you are doing.Any company that treats its existing customers in an indulgent way will have to spend less getting new people into the door.In addition to being worrisome, this also makes me mad because there is so much opportunity out there and we are squandering.Because the consideration stage matches your marketing, which in turn matches the metric.This simple yet insightful framework allows us to look at all our digital (and dare I say non-digital) efforts with this structure and:.Existing customers are your buffer in bad times, they are awesome.Finally, signing up for a, walmart Credit Card is a great way to get benefits from shopping at Walmart, with several opportunities for savings on Walmart purchases.Perhaps you love clothes and you think you might need some at some point.See stage are "all people who wear clothes." Essentially, this is the largest possible way in which you can frame your potential audience.
Some locations offer considerable discounts, so it may be worth checking into before booking your next appointment at the nail salon.Is there such a thing as a Walmart senior discount?Let's look at another company.The only surprise might be Loyalty.All free marketing, with each adapted to your need.This is what that picture amazon coupon code january 2015 might look like.All fair and good.Marketing clarity and focus comes from understanding really understanding what your marketing is solving for from the customers perspective.When I look for Rollbacks in the Electronics department in my Walmart mobile app right now, here are the items listed above the fold: Crayola pencils, Spa Sensations bed frame, Mattress in a box, Rubbermaid Garment Closet and Neon Index Cards.
Read on to find out more.
Why not build a feature like the Decide app?