Buzz:60 is owned by Zazoom, which creates video content syndicated through such partners as Yahoo and.
Asked if he plans to go to the game,.
Man Calls Number in Old Spice Ad, Gets Huge Surprise.Correction: An earlier version of this story incorrectly said MSN was a syndication partner for Zazoom, based on informtion from Zazoom's PR firm.It was part of an Old Spice promotion.Last year, for example, Old Spice did a spot buy in Alaska for an ad during the Super Bowl for a new line of body wash products.Subscribe to NewsBreaker's Channel: /YgsSEg, old Spice's Super Bowl ad contained a hidden easter egg that landed two lucky viewers tickets to the big game on Sunday.While we dont have photographic evidence that it was the hair of lucky fans Quinn Gelestino (Frederick, MD) and Scott Knowlton (Philadelphia) that did the dialing what we do know is that they and their amazing hair will enjoy the Big Game in true Old.There was only one thing to do: call the number and find out.The number featured in the ad now has rotating voicemail recordings from women, but no offer for free Super Bowl tickets or trips.The woman on the other end had a completely unexpected proposition for him.So imagine the surprise when two fans called the phone number seen in the new Meeting commercial and ended up with space icon freebie two tickets to the Super Bowl!What he found out was that it wasnt just a real, connected phone number.Old Spice knows that when you get a pretty ladys phone number, you call.But it all fits with a tradition, going back to the brand's first "Man Your Man Could Smell Like" Isaiah Mustafa ad in 2010, of trying to get buzz for new ads released during Super Bowl weekend without actually ponying up for Super Bowl media.The commercial contains a phone number, which the astute winners called, that dialed directly to Old Spice workers.
Knowlton said he tried calling the number, originally thought he'd misdialed and hung up, then called back and was informed he'd won the prize.
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A woman answered the phone, and he explained why he had called the number.I live in New York, so lola getts coupon code that made it easy for them.Old Spice Slips Phone Number Into CommercialWhere Callers Could Win Super Bowl Tickets.Remember that, old Spice Hair Super Bowl ad we posted up earlier this week?In a current ad for Old Spice shampoos, a mans hair charms a female co-worker, and she writes down her phone number.The prize also includes 500 in cash for "traveling around the city he said.And it doesnt get much more amazing than Super Bowl tickets.Magic number: Old Spice Super Bowl Ad Secretly Leads Viewers to Ultimate Prize.One viewer of the ad noticed something strange about that number: it was toll-free.
The winner doesnt have to travel very far.
A spokeswoman for Old Spice said in an email that the brand "decided to surprise two guys who called the number in our new hair-care commercial with tickets to the Super Bowl, because when you get a lady's phone number, you call." She said.